Tsev > Exhibition > Ntsiab lus

Yuav SHARP, blackberry thiab VAIO ua tus xa rov qab mus saib cov ntawv teev npe ua haujlwm?

Dec 18, 2017

Nyob rau lub 8 hli ntuj vas thib 8, Alain Lejeune, tus tuam thawj vice-president ntawm TCL kev sib txuas lus thiab tus saib xyuas ntawm BlackBerry lub lag luam thoob ntiaj teb kev lag luam, tau hais lus nyob rau ntawm lub rooj sib tham nrog Blackberry tshiab.

Thaum lub Yim Hli 8, peb lub npe thoob ntiaj teb, VAIO, SHARP thiab blackberry, tau xaiv los tawm cov khoom tshiab rau tib hnub thiab rov qab mus rau lub lag luam uas suav tau ntev.

Qab peb rov qab mus rau Suav lag luam, tus qauv ntawm lub tuam txhab tau hloov dramatically. SHARP tau rais los ua tus Hoob Hai, Blackberry txawb xov tooj lag luam yog muag rau TCL, thiab VAIO tau tawm ntawm SONY lub logo ua lag luam. Relying ntawm cov kev xav ntawm cov khoom thoob ntiaj teb, SHARP thiab blackberry xa rov tuaj rau Suav ua lag luam, sim mus nyob hauv ib qho chaw hauv kev hloov ntawm kev ua lag luam qauv. VAIO, "ua nyob rau hauv Nyij Pooj", "Japan khoom tswj", tab tom nrhiav rau pem hauv ntej rau ib lub khob ntawm kua zaub nyob rau hauv lub lag luam phau ntawv.

Tab sis kev lag luam feem ntau ntseeg tau hais tias Suav lag luam muaj shrunk, peb lub npe txawv teb chaws tsis tuaj nrog cov khoom tshiab thiab cov tswv yim lag luam muaj lub siab dawb paug, relying rau cov hom thiab cov kev xav yuav nyuaj.

Thaum high-end blackberry, SHARP tuaj yeem txav mus rau tom khw?

Thaum Lub Yim Hli 8, SHARP tau pib lub AQUOS S2 puv npo hauv Suav teb. Rau tib lub hnub, BlackBerry kuj tso BlackBerry KEYone nyob tom tsev. Tus qub yog muag rau 3499 yuan, thiab tom kawg muag rau 3999 yuan. Kev lag luam kev lag luam, los ntawm SHARP thiab blackberry nqi, ob qho tib si kev xaiv ntawm high-kawg kev ua lag luam.

SHARP thiab blackberry coincide nrog xaiv ntawm lub kua xa mus rau Suav ua lag luam ua ntej iPhone 8. Tab sis hnub no lub smartphone smartphone nyob rau hauv Tuam Tshoj tau nkag lub cruelest theem ntawm kev sib tw. Cov lus qhia kev tshawb fawb pom tias, ob lub quarter ntawm 2017 Suav ntse xov tooj ntawm txoj kev lag luam nce 3%, HUAWEI, OPPO, vivo thiab millet plaub hom nyob rau hauv tag nrho cov 69% ntawm lub khw sib qiv, lub zog ntawm lub Kua tawm ntawm sab saum toj 4, nrog 8.2% ntawm qhov sib faib ntawm Apple ranked fifth, down 0.3%, Samsung tsuas yog tsuas yog 3%.

Tab sis nws zoo li tias Suav lag luam yog tsis muaj ib lub caij nyoog. Kev siv lub xov tooj ntawm tes tau dhau los ua ib qho kev quab yuam uas tsis tuaj yeem tsis lees paub hauv kev lag luam, tab sis tseem muaj me me nyob hauv kev lag luam siab. Raws li cov ntaub ntawv los ntawm kev lag luam kev tshawb fawb tuam txhab Counterpoint, Txawm hais tias Kua iPhone xov tooj tau tsis yeem nyob rau hauv Tuam Tshoj tus tag nrho cov lag luam sib qhia, tus qhia tawm ntawm kua iPhone 7 / Plus tseem ntau tshaj li 70% nyob rau hauv lub teb chaws Suav smartphone.

Nrog loj keeb kwm ntawm kev hloov khoom dua tshiab, qhov kev thov rau high-end xov tooj ntawm tes tawg lawm. Yav tag los ntawm cov duab thiab cov cuab yeej siv technology ntawm SHARP thiab blackberry muab rau ob qho los sib tw rau kev ua lag luam.

Tab sis domestic hom mobile xov tooj yuav loj hlob tuaj mus muab lawv lub sijhawm?

Rov qab mus rau Hail Hai ntoo, SHARP yog tawm ntawm daim npav

SHARP yog tus neeg sawv cev ntawm tus xov tooj ntawm classic Japanese xov tooj. Nyob rau lub sij hawm ntawm lub tshuab ua haujlwm, Japanese xov tooj txawb raug thawb mus rau kev lag luam siab siab los ntawm kev ua haujlwm zoo heev thiab kev tsim qauv.

Tiam sis nyob rau hauv lub hnub nyoog ntawm smartphones, SHARP tes raug ntaus los ntawm kua, Samsung thiab lwm hom, pib ntawm downhill los ntawm 2011 thiab tshem tawm los ntawm Suav lag luam nyob rau hauv 2013. Thaum lub sij hawm, SHARP tej zaum yuav tsis paub hais tias nws tau hais goodbye rau cov ceev tshaj plaws loj hlob smartphone lag luam.

Yog li ntawd, xyoo ntawd, cov muag khoom muag ntawm cov xov tooj ntse hauv Suav yuav ncav 350 lab, nce ntxiv ntawm 84% hauv tib lub sij hawm, accounting rau 87% ntawm tag nrho cov xov tooj txawb xov tooj, sib faib li 35% ntawm lub ntiaj teb sib qhia.

Nyob rau lub Plaub Hlis 2, 2016, SHARP tau nqis tes los ntawm Pawg HH Hai, Taiwan, Tuam Tshoj. Hon Hai tseem yog lub koom haum niam txiv ntawm Foxconn. Relying on Foxconn lub zog muaj zog hauv lub xov tooj txawb xov tooj lag luam, SHARP tau pib lub "puv npo" txawb xov tooj los sib tw rau lub khw.

Foxconn Technology Group Senior Vice President ntawm SHARP lub xov tooj txawb xov tooj thoob ntiaj teb CEO Luo Zhongsheng qhia xov xwm tias Tuam Tshoj ua lag luam tseem tseem ceeb tshaj plaws SHARP, vim SHARP Suav tshuav ntev heev, nyuam qhuav poob lub caij 30 xyoo ntawm no tus neeg siv khoom pawg neeg txhawj xeeb txog lub lag luam. Yuav tsis cia li nyiam Nokia, Moto rov qab, rau cov laus siv muag cov kev xav, tab sis kuj yuav siv cov khoom nta los qhib kev lag luam tshiab.

Los ntawm SHARP tus AQUOS S2 txawb xov tooj, nws yog qhov zoo me me, nrog 87.5% cov ntxaij vab tshaus, thiab ib qho 5.5 nti screen xov tooj nrog tus me tshaj plaws hauv lub teb chaws. Thawj thawj lub xov tooj txawb ntiaj teb Sun Yanbiao ntseeg hais tias SHARP cov xov tooj xav xav subdivide cov neeg tuaj saib txoj kev, tshwj xeeb tshaj yog cov poj niam cov neeg tuaj saib. Los ntawm tus nqi taw tes ntawm saib, SHARP kuj yog hom phiaj ntawm HUAWEI, OPPO, vivo, mainstream ntawm domestic mobile xov tooj hom.

HUAWEI, OPPO, vivo, domestic shipments ntawm peb sab saum toj peb lub tsev, yog mus saib hauv kev lag luam siab, SHARP yuav fim ib tug sib ntaus sib tua.

BlackBerry yog siv los ntawm TCL los tua kawg siab

Lub BlackBerry nrog lub keyboard tag nrho lub cev yog thaum tus yeeb ncuab ntawm lub siab ntxiv ntawm cov kua handset. Tab sis nyob rau hauv lub hnub nyoog ntawm smartphone, BlackBerry tau poob tawm ntawm theem.

Nyob rau lub Cuaj Hlis 28, xyoo 2016, blackberry tshaj tawm tias nws yuav tsis tsim ntse ntse xov tooj. Lub Kaum Ob Hlis 16, 2016, blackberry tau kos npe rau daim ntawv cog lus nrog TCL. TCL kev sib txuas lus yuav siv BlackBerry kev ruaj ntseg software, kev pab cuam suites, thiab lwm yam khoom muaj nqis los tsim, ua lag luam thiab muag cov khoom BlackBerry brand mobile.

TCL xaiv BlackBerry los txhawb hom kev lag luam. Nyob rau hauv Lub Xya Hli xyoo no, TCL luam tawm cov ntaub ntawv ntawm kev muag khoom ntawm mobile khoom hauv thawj ib nrab ntawm lub xyoo. TCL lub xov tooj txawb khoom muag tau 21 lab 170 txhiab units, down 36.16% ntawm tib lub xyoo, ntawm 10 lab 620 txhiab raug muag nyob rau hauv lub quarter thib ob, xyoo poob qis ntawm 33.40%. Kev muag khoom ntawm TCL mobile xov tooj khoom tau poob ntawm 83 lab 550 txhiab xyoo 2015, thiab lawv muag hauv 2016 tau 68 lab 766 txhiab, uas yog 17.7% qis dua li ntawm xyoo 2015.

Thawj lub xov tooj txawb ntiaj teb Sun Yanbiao ntseeg tias TCL qhov kev ua haujlwm hauv lub tebchaws tau pluag, thiab qhov zoo ntawm kev lag luam txawv teb chaws tsis pom tseeb.

Kev lag luam kws lijchoj Liu Buchen hais tias cov TCL tus zoo nyob rau hauv Suav teb tau kaum xyoo dhau los tau ua tsis tiav. "Cov khoom txuas tsis meej rau ib ntus, qhov chaw ntawm qhov khoom yog tsis tseeb. Mus txhua txoj kev hauv lub lag luam thoob ntiaj teb


VAIO high pricing "ua nyob rau hauv Nyiv"

Thaum Lub Yim Hli 8, VAIO phau ntawv tus thawj tshaj tawm tau tshaj tawm txoj kev xa rov qab mus rau Suav lag luam, thiab nrog Jingdong coj VAIO Z 13 thiab VAIO S13 series.

Nyob rau hauv tus prime ntawm SONY VAIO era, nws cov muag khoom hauv Tuam Tshoj tau 1 lab chav nyob hauv ib xyoos, uas yog ib zaug uas sawv cev los ntawm high-end thiab fashionable laptops nyob rau hauv lub xyoo vim hais tias nws cov fashionable tsos thiab cim xim txuam. Tib lub sijhawm, SONY hom kev lees paub thiab "Japanese ua" ntxiv rau, cia VAIO muaj ntau cov neeg siv loyal nyob thoob ntiaj teb.

Nyob rau hauv 2013, SONY muaj net poob ntawm 128 billion 400 lab yen. Nyob rau lub Ob Hlis 2014, SONY tau muag tus kheej lub lag luam kev lag luam nyob rau hauv VAIO hom rau lub peev nyiaj hauv Nyiv. Tom qab ntawd VAIO khiav hauj lwm ntawm nws tus kheej thiab nres tag nrho cov kev khiav dej num tawm teb chaws, muag nkaus xwb hauv Nyij Pooj. Txij xyoo 2015, VAIO tau pib ua lag luam hauv Tebchaws Asmeskas, Brazil, Argentina thiab lwm lub tebchaws nyob rau Amelikas.

Nyob rau peb xyoo dhau los ntawm kev ua lag luam suav teb, VAIO tau xaiv los koom nrog Jingdong kom rov qab mus rau Suav lag luam. Nws yog tsim nyog teev tias tus nqi ntawm tus Z Series phau pib los ntawm VAIO yog 13288 yuan. Rau cov nqi no, VAIO tau hais tias, cov khoom ntawm qhov khoom siv mus rau qhov kev ua tiav yog ua tiav rau hauv Japanese Factories, lub ntsiab "thawj" thiab "xav rov qab".

Tab sis qhov chaw ua lag luam tsis zoo. Gartner cov ntaub ntawv tshaj tawm tias cov lag luam thoob ntiaj teb tau poob 4.3% rau 61 plhom 100,000 hauv lub quarter thib ob ntawm 2017, qhov qis tshaj txij li xyoo 2007. Qhov no yog 11 lub hlis sib law liag poob qis hauv lub lag luam thoob ntiaj teb.

Hauv kev ua lag luam ntawm 13000 yuan, kua, DELL, Microsoft thiab lwm cov European thiab Asmeskas cov npe tau ua cov haujlwm. VAIO yuav ntsib teeb meem ncaj nruab nrab ntawm kua thiab Microsoft. Beijing News reporter Internal Txoj Cai Shumin Ma Jing Yang Li

Ntsuas

Tau lub npe nrov thoob ntiaj teb ua si "phaib phaj" ua hauj lwm?

Ib yam li NOKIA, ob qho tib si ntawm BlackBerry thiab SHARP tau poob mus rau hauv lub hav tom qab lub sijhawm zoo kawg nkaus thiab tam sim no rov qab los rau pej xeem pom. Cov loyal followers ntawm cov hom npe tau nce mus rau nruab nrab hnub nyoog, thiab muaj peev xwm siab ntsig txog cov ntawv tau rub tawm muag?

Ua ntej, Hnub Yanbiao, lub ntiaj teb txawb xov tooj, xav tias BlackBerry thiab NOKIA txawv. "BlackBerry daws qhov teeb meem ntawm lus Askiv cov lus zoo heev, thiab cov keyboard muaj kev paub zoo dua rau cov neeg lag luam uas feem ntau tawm lus Askiv." Ntawm qhov kev xam pom ntawm cov neeg siv lus Askiv, cov neeg ua hauj lwm hauv Suav tuam txhab txawv teb chaws tseem muaj coob. "

Cov kws tshaj lij Kang Zhao tau tshaj tawm hais tias yog tshaj tawm rau cov neeg laus nrog kev xav thiab kev txhawj xeeb, nrog rau kev ceev nrooj thiab muaj nyob rau hauv qhov chaw tsis muaj qhov tshiab, cov xov tooj ntawm tes no nyob rau hauv cov tub ntxhais hluas tam sim no tsis muaj txuam nrog, yog ib hom kev nco, tsis muag. Liu Buchen ntseeg tias piv nrog NOKIA, BlackBerry tsis tau muaj hom lag luam zoo nyob hauv Suav lag luam, thiab nyob deb li cas NOKIA ua si yav tom ntej tsis paub.

Hauv qhov no, kev lag luam muaj qhov pom tau tias tsuas yog cia siab rau hom fais fab thiab kev xav hauv kev lag luam hauv kev lag luam yog tsis zoo txaus, puas yog nyob hauv lub xov tooj txawb los sis phau lag luam, ib yam khoom ncaj ncees thiab tus nqi siab tiag yog tus vaj ntxwv.

Nws yog tsim nyog teev tias SHARP, blackberry thiab VAIO yog thawj lub platform pib rau qhov khoom ntxiv rau qhov xa rov tuaj txog tib hnub.

Li Chengdong, ib tug senior lag luam kws tshuaj ntsuam, taw tes qhia tias cov lag luam lag luam, txoj kev pheej hmoo ntawm cov muag khoom muag yog cov loj, thiab ntau cov khoom muag channel yuav tsis zoo dua. Txawm li cas los, nyob rau hauv cov nyuaj ntawm offline qib thiab nws tus kheej ua hauv online raws, tsis muaj ntau hom. Yav dhau los, 360, ib qho ntxiv rau cov hom lag luam, HTC, NOKIA, Motorola thiab lwm cov npe qub tau xaiv Jingdong ua qhov kev kov yeej, tab sis tamsim no, cov nyhuv tsis pom tseeb.